Millennials use more mobile and less TV By Estela Viñarás , published Image Masking on October 4, 2017 The arrival of millennials to maturity as consumers is forcing us to turn all marketing and online advertising strategies around . Those nostalgic for advertising Image Masking still remember that time when television campaigns were everything. But today we find ourselves with a generation that increasingly looks less at the TV screen and more at the mobile. How to approach them?
Today I want to share with you the Image Masking keys to conquering millennials with your online advertising. Digital advertising millennials use more mobile and less TV The preferred media of millennials To know what media to use to approach millennials, we first have to be very clear about their consumption habits in this regard. Luckily, there are Image Masking more and more studies focused on this generation, which allow us to delve into their customs. This is the case of the latest Statista study , which has published a complete comparison between the media consumption of millennials and that of other generations. These are the conclusions they have reached:
The most dramatic difference Image Masking as far as millennials are concerned is in television consumption . In the last quarter of 2016, the average American adult watched television for 34 hours and 32 minutes each week. In contrast, millennials only spent 19 hours and 18 minutes on average on the "dumb box," or just over half. In contrast, millennials Image Masking use devices connected to the TV considerably more (7 hours and 16 minutes per week, compared to 4 hours and 18 minutes on average). The privileged place of television as the preferred medium has been usurped by mobile, since millennials use their smartphone for 19 hours and 39 minutes a week on average (more than two and a half hours every day).