A recent SEO study sought to find out if there was a negative impact on the ranking of sites hosted on mutualisation. Google's John Mueller gave his opinion on the test results. Web Hosting and Ranking Research An SEO company undertook a long-term study to Banner Design determine if shared hosting negatively affects rankings. The authors of the study reveal that they created the study out of concern about the “ potentially harmful SEO effects ” of shared hosting: “Concerned about the potentially detrimental SEO effects that hosting a website on one of Banner Design these shared hosting options could have on the websites of thousands of business owners, we decided to run an experiment technical
SEO to know what effect it had, if any. " The idea Banner Design they were testing is whether low-cost hosting attracts low-quality websites that can negatively impact other sites hosted on the same server. The report's authors suggest that Google might be using the presence of spammy sites on a shared server as a signal of negative quality, since they were all in the same neighborhood. Advertising Continue reading below Here is their hypothesis: “Because Banner Design cheaper shared hosting solutions usually attract many lower quality websites (like spam and PBN websites), we wondered if it was possible that Google's algorithms consider using this type hosting as part of the template Banner Design for an inferior website.” So it looks like the authors are testing a hypothesis that isn't based on any real evidence or statements from Google. It's just an unsubstantiated expressed opinion and, as you'll see, it's also based on a misinterpretation of what a "bad neighborhood" really is. The article went viral on Twitter and Facebook, with many top SEOs promoting it. Whoa - should be shared 1000x.
Can cheap hosting with low quality, spammy "bad neighborhoods" really impact Google rankings? "Long Term Shared Hosting Experience" - Surprising Banner Design New Study + Data fromThe study authors went to great lengths to protect their websites from outside interference. Advertising Continue reading below They assured that nothing affected the results of the study other than the natural occurrences of releasing them all at once for indexing by Google. The Banner Design methodology relied on an old research approach that uses a coined keyword that has never before existed online in print. The search term created is the invented artificial keyword , hegenestio .