Consumers will expect good content Google's focus on load time and its AMP format has led to general advice on improving page rankings by creating faster web pages. Mobile adoption and responsiveness remain important, but speed alone must be considered in context. Local businesses should quickly show consumers that their content is high quality and worth the wait. If you can do this, consumers will be more patient for the page to load. Some tips include those used by AMP: load above the fold first or prioritize text first and slower things like images or video second. 7.
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